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Origination Rebranded to Barentz

The name change follows the acquisition of Origination by leading distributor Barentz International in August 2021.

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By: DAVID SAVASTANO

Contributing Editor, Coatings World and Ink World, Coatings World and Ink World Magazine

Barentz announced that Origination has rebranded as Barentz, effective immediately. The name change follows the acquisition of Origination by Barentz International in August 2021.

For nearly eight decades, Origination has been a leading distributor of high-quality animal feed ingredients. Our focus on production automation as well as a strong supply chain has provided a long history of stability through economic and commodity cycles. We enjoy a strategic access to river, rail, and road transportation, which allows for extensive domestic and international distribution to better serve our customers.

With this rebranding, we will be focusing on expanding our feed additive portfolio through strategic partnerships and M&A, as well as making our DCAD products more accessible to customers globally.

“This is a significant milestone for our company as we accelerate our growth under Barentz,” commented John DeVos, president, animal nutrition of Barentz North America. “I am pleased by our organization’s commitment to market leadership and continuous improvement to deliver better solutions for our customers and principal partners.”

“This rebranding aligns our global organization and allows us to deliver the best solutions for our customers and principal partners, locally and around the world,” added Mike McKenna, CEO of Barentz North America. “We will leverage the global scale of Barentz while continuing to invest in our core markets as we execute on our strategy to become a global leader in the life science and broader specialty chemical industries.”

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